Redefining platform user experience for recruiters.
The problem
Tomato talent platform and analytics have been a success for the company but there were some issues with the UX. Users reported a very messy, cluttered, and excel-like experience.
Approach
I had a vague idea of how the app is working and what they wanted to achieve. Mapping the flow of the app helped me to understand the path and the experience users have and also discovered a couple of pain points.
User interviews
I conducted 20+ interviews with internal users to see what are the issues and to see how they are using the app. Since the project was allowing direct contact on-site with the users, I also spend some time looking at their daily tasks and what other tools they are using.
They were asked:
What tools in your daily job are the easiest to use and why.
Stakeholder Interviews
I talked to the stakeholders about what they are trying to achieve and what are the biggest strengths of their tool. We discussed competition and had a workshop about the product because getting on the same page was the most important thing.
They were asked:
Since it was a B2B product I asked about the clients and what clients want.
After I gathered all the feedback and analyzed it I started doing some sketches and brainstorming with the group of people connected to the project.
